Published by Avery on April 5, 2016
Source: Amazon Vine
The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship.
In their effort to build the world’s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.
In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their “farmily” made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it’s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.
THE FARM ON THE ROOF caught my eye because I’m considering growing vegetable crops. However, I live on a farm in the country, and I couldn’t imagine running a farm on a roof in New York City. But I thought the idea of a rooftop farm was genius, because there are so many advantages to using such an underutilized space.
THE FARM ON THE ROOF is the story of Brooklyn Grange, a business that focuses on the triple-bottom-line: people, planet, and profit. The farm started as a way to prove that yes, urban farming can be fiscally and agriculturally sustainable. They started operations in 2010 and are still going strong five years later, having learned a multitude of lessons and how to, in their terms, “monster it.”
I thought the book was quite interesting. Much of it deals with setting up and launching the business, finding opportunities for growth, and developing alternate revenue streams. Although the subject is, of course, the rooftop farms, it’s easy to apply those lessons to other businesses. Entrepreneurs with super crazy ideas might find some tips too, because who would have thought of fundraising for an urban farm?
I enjoyed the author’s writing style. It’s very readable, entertaining and informative. You know how business books can be dry or boring? That wasn’t the case here. Anastasia Cole Plakias is one of the founding partners of Brooklyn Grange, and it was easy to see her passion and pride in every page. I liked that she wasn’t afraid to admit to her own faults in the business world, and how she relied on her partners to help out there, just as she helped them.
Reading THE FARM ON THE ROOF left me feeling hopeful. It was so great to see a business that wants to help its community prosper. It was also great to see a “crazy” idea really take off, to show that yes, you can follow your dreams, succeed, and leave the world a better place all at once.
Socialize with the farm: